• Investment advisory firm — based in Chicago, serving clients worldwide.

  • Independence — 100% owned by our principals.

  • Personal service — customized investment advice, comprehensive wealth planning, and coordination with other service providers.

  • Long-term philosophy — grounded in "investment physics" and value investing.

  • Fee-only model — compensated solely by transparent fees, rather than by product sales or commissions.

  • Calm approach — committed to slow, deliberate, reasoned thought through our Invest Calmly™ philosophy.



1) The simplicity of the long term

Nothing but long-term investment thinking makes sense to us. We see the short term — anything less than a few years — as a coin flip. Evidence supports our intuition, with studies showing good financial-market predictability over longer horizons and none over shorter horizons. And there is no better remedy for today's flood of media and turbulence of markets than a view to the soothing horizon.

2) The logic of Investment Physics

All investment expectations are not created equally, and well-founded expectations best ensure a quiet mind. While most foolishly forecast next year's return or dangerously extrapolate last century's result, our long-term expectations are based on the reliability of ”Investment Physics”. While the laws of financial motion are imprecise, they are, in the long term, useful across time and space. Amid the unrelenting noise, these laws offer a steadying signal for future saving, investing, and spending. 

3) The process of thinking slowly

While humans are intuitive beings built for efficient thought, our natural inclination toward fast, instinctive, emotional thinking leads to predictable biases: We anchor on initial information; we overweight easy-to-recall examples and personal experience; we rely on insufficient rules of thumb; we believe recent trends will continue; we cling to past decisions; and we feel the risk of loss far more than the prospect of gain. All of these misleading and potentially expensive tendencies can be moderated, by consciously shifting our minds to a second option — slow, deliberate, reasoned thought.


Retirement planning

Investment advice, asset allocation, security selection

Behavioral finance guidance

Educational-funding analysis

Executive-compensation analysis

Estate and tax planning

Philanthropic planning

Wealth-transfer planning

Real estate analysis

Business consulting and valuation

Family coordination

Coordination with other advisors


Disciplined calm

Passionate study

Rigorous simplicity

Effortful empathy